Here’s the vendor lineup for the first Madison edition of N/A Day
The folks at Milwaukee Record bring their “Dry January” beverage fest to the Bur Oak on January 13.

The folks at Milwaukee Record bring their “Dry January” beverage fest to the Bur Oak on January 13.
Following successful installments in Milwaukee, N/A Day will make its debut in Madison in 2024. On Saturday, January 13, Milwaukee Record—in association with media sponsor Tone Madison—will host the first Madison installment of N/A Day: A “Dry January” Beverage Festival at The Bur Oak.
From noon to 4 p.m., people will have an opportunity to enjoy unlimited samples of more than 50 products in the wide-ranging, ever-evolving, and rapidly-growing non-alcoholic drink market. The Madison N/A Day lineup includes non-alcoholic beer and seltzer, kombucha, mocktails, non-alcoholic spirits, tonics, sparkling water, coffee, CBD and hemp-derived products, and more.
Vendors range from local operations like Untitled Art, Mad Maiden Shrub, Rude Brew Kombucha, and Lakefront Brewery to nationally-regarded brands like Athletic Brewing, Lagunitas, Liquid Death, and Clausthaler, among others. The Bur Oak’s basement space will also be open for the event, hosting regional vendors in the hemp/CBD realm and local organizations like Tone Madison and Communication. Here’s the full list of N/A Day Madison participants:
- Athletic Brewing
- Best Day
- Canni Hemp
- Clausthaler
- Communication
- Fair State Brewing Cooperative
- Hoplark
- Kind Oasis
- Kul Mocks
- Lagunitas
- Lakefront Brewery
- Liquid Death
- Mad Maiden Shrub
- RA! Wellness
- Rude Brew Kombucha
- Siren Shrub
- Spiritless
- Surreal Brewing
- System Seltzers
- Third Space Brewing
- Tone Madison
- Untitled Art
Whether you’re looking to turn over a new leaf in the new year or you’re just seeking to add some more refreshments to your personal repertoire, N/A Day is a fun and low-risk way to try some new drinks on for size. Tickets for each session—noon to 2 p.m. or 2 p.m. to 4 p.m.—are available now, and cost $20 in advance (or $30 at the door).
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