Digital Spec Sheet

Welcome to the Tone Madison digital spec sheet. Our publication offers digital advertising and sponsorship opportunities in our newsletter and on our website. Share this page with your graphic designer to achieve the best possible results for your ad.

Please note, advertising with Tone Madison must be confirmed before ad content is submitted. Tone Madison reserves the right to not run ads if payment has been received.


Newsletter: Presenting Sponsor

Formatting

Header
○ “Brought to you by” sponsorship notation at the top of the email.
Advertisement
Image Specs
○ Image Size: 970 x 550 px
○ Resolution: 72 – 144 DPI
○ File Size: 1MB max
○ Color Mode: RGB

Ad Content
○ Headline: 16 words max
○ Copy: 50 words max
○ Link: 1
File Types
Preferred Formats
○ PNG, JPEG/JPG

Unacceptable Formats
○ GIF, TIFF, EPS, AI, PDF, WORD

Deadlines

Ad content must be submitted a minimum of 7 business days prior to the publication. If an image file is inconsistent with Tone Madison’s ad specifications, the ad will be returned to the advertiser for modification. If content is submitted late or incorrectly, the advertiser risks having their ad not run or run as is.

Proofs

A screenshot proof of your ad will be sent for approval a minimum of one day before publication of the newsletter. If no response is received from the advertiser by the end of the day, the ad will be considered approved and will be published.

Best Practices

○ Limit the text on your ad image, make sure no more than 30% of the image has text.
○  Limit the number of logos on your ad image, 1 – 2 is best.
○ Ads should contain a single, simple action for consumers to take, i.e. “Click here to RSVP”

Display Advertising

Formatting

Placements
○ Headline: displays placed on article pages and event preview pages
○ Banner: displays placed across the header section of our website
Ad Sizes
○ Headline: 800 x 250 px
○ Banner: 1137 x 250 px and 800 x 250 px
Ad Image Specs
○ File size: 500KB max
Color mode: RGB 
○ Resolution: 72 – 144 DPI
File Types
Preferred Formats
○ PNG, JPEG/JPG, GIF
○ Animated GIFs can run on a 10-second or less auto-loop

Unacceptable Formats
○ TIFF, EPS, AI, PDF, WORD

Deadlines

Content for display ads must be submitted a minimum of 7 business days prior to the start date.

Proofs

A screenshot of your display ad will be sent for review once the display ad is live. Links will be tested internally.

Best Practices

○  Limit the text on your ad image
○  Keep text as large as possible
○  Ad should contain a single, simple action for customers to take
○  No more than one logo


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