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Tone Madison’s 2022 annual report charts a year of growth and challenges

Stories, lessons, and some key numbers from our eighth full year of publication.

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Stories, lessons, and some key numbers from our eighth full year of publication.

We’re pleased to share Tone Madison‘s 2022 annual report. Transparency and trust are important to us, so this report offers some frank assessments of the ups and downs we experienced as our small publication enjoyed new opportunities and confronted some growing pains. We’ve also provided some key numbers dealing with our finances and readership numbers. Read or download the PDF below, and thank you for being such a great and supportive community of readers.

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Authors

Scott Gordon co-founded Tone Madison in 2014 has covered culture and politics in Madison since 2006 for publications including The A.V. Club, Dane101, and Isthmus, and has also covered policy, environmental issues, and public health for WisContext.

Profile pic by Rachal Duggan.

A photo shows the author seated at a table at a sidewalk cafe, facing the camera.

Christina Lieffring is Tone Madison’s Managing Editor, a free-wheelin’ freelancer, and lifelong Midwesterner.

Micaela is the fundraising and finance director here at Tone Madison. She enjoys pop culture, collecting nostalgia, and spending time with her dog and cat.

Hayley Sperling a marketing and communications professional. In a past life she was Very Online at WisContext and before that reported on all things happening the city of Madison and issued the occasional anger-fueled rant at The Badger Herald. She’s still working on perfecting her Twitter #brand and becoming a functional adult.

A Madison transplant, Grant has been writing about contemporary and repertory cinema since contributing to No Ripcord and LakeFrontRow; and he now serves as Tone Madison‘s film editor. More recently, Grant has been involved with programming at Mills Folly Microcinema and one-off screenings at the Bartell Theatre. From mid-2016 thru early-2020, he also showcased his affinity for art songs and avant-progressive music on WSUM 91.7 FM. 🌱

Music Editor at Tone Madison. Writer. Photographer. Musician. Steven created the blog Heartbreaking Bravery in 2013 and his work as a multimedia journalist has appeared in Rolling Stone, Consequence, NPR, Etsy, Maximumrocknroll, and countless other publications.