Welcome to the new Tone Madison website

Come on in, the content’s fine.
Illustration: Cube-like abstract shapes against an orange background. Illustration by Maggie Denman.
Illustration: Cube-like abstract shapes against an orange background. Illustration by Maggie Denman.

Come on in, the content’s fine.

Hi! I hope you are enjoying your first look at the new website we’ve just launched here at Tone Madison. We’re excited. In fact, we’ve been ready for this for quite some time. 

We recently announced our partnership with Indiegraf Media, who hit the ground running to build this site. We love the work they’ve done with other small publishers around the United States and Canada, and we’re excited to be using a whole system of publishing and fundraising tools they’ve built. Collaborating with people who understand our needs and truly get it is a pleasure.

A lot of work went into this, and so did a lot of feedback our readers have provided over time—so if you’ve ever offered a suggestion or pointed out a problem, seriously, thank you! 


We want this site to make it easy for you to find what you’re looking for. As with any new website, there will be some kinks to work out in the next few weeks. Please let us know if you run into any issues.

As a super-small publisher, we don’t have a ton of in-house resources to put toward web development, which is why Indiegraf has been such a life-saver. For the past eight years, however, we have had the valiant efforts of Mark Riechers and Steve Meyer, keeping us online and making all the doodads work together. We cannot thank them enough.

Get your new monthly donation matched 24x!

tone madison logo in blue and yellow

At a time when Madison is going through a lot of change, we want Tone Madison to be something you can count on. You can rely on us to spotlight the artists, musicians, and ideas that make up the fabric of our city. You can rely on us to challenge the status quo with inventive, adversarial journalism, including our coverage of abortion rights, housing, and labor. 


But here's the thing: reader support is crucial our survival. We'll keep writing the articles you love (or love to hate) for as long as we can—but we need your help to keep our small, independent publication going.


If you make a new monthly donation today, NewsMatch will match it 24x! Will you help us continue to tell Madison's stories?

Maybe later

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