Poster art for the N/A Day event shows an illustration of several personified beverage containers riding in the back of a pickup truck. Text on the poster reads "N/A Day: A 'Dry January' Beverage Festival.'"

Here’s the vendor lineup for the first Madison edition of N/A Day

The folks at Milwaukee Record bring their “Dry January” beverage fest to the Bur Oak on January 13.

Following successful installments in Milwaukee, N/A Day will make its debut in Madison in 2024. On Saturday, January 13, Milwaukee Record—in association with media sponsor Tone Madison—will host the first Madison installment of N/A Day: A “Dry January” Beverage Festival at The Bur Oak.

From noon to 4 p.m., people will have an opportunity to enjoy unlimited samples of more than 50 products in the wide-ranging, ever-evolving, and rapidly-growing non-alcoholic drink market. The Madison N/A Day lineup includes non-alcoholic beer and seltzer, kombucha, mocktails, non-alcoholic spirits, tonics, sparkling water, coffee, CBD and hemp-derived products, and more.

Vendors range from local operations like Untitled Art, Mad Maiden Shrub, Rude Brew Kombucha, and Lakefront Brewery to nationally-regarded brands like Athletic Brewing, Lagunitas, Liquid Death, and Clausthaler, among others. The Bur Oak’s basement space will also be open for the event, hosting regional vendors in the hemp/CBD realm and local organizations like Tone Madison and Communication. Here’s the full list of N/A Day Madison participants:

  • Athletic Brewing
  • Best Day
  • Canni Hemp
  • Clausthaler
  • Communication
  • Fair State Brewing Cooperative
  • Hoplark
  • Kind Oasis
  • Kul Mocks
  • Lagunitas
  • Lakefront Brewery
  • Liquid Death
  • Mad Maiden Shrub
  • RA! Wellness
  • Rude Brew Kombucha
  • Siren Shrub
  • Spiritless
  • Surreal Brewing
  • System Seltzers
  • Third Space Brewing
  • Tone Madison
  • Untitled Art

Whether you’re looking to turn over a new leaf in the new year or you’re just seeking to add some more refreshments to your personal repertoire, N/A Day is a fun and low-risk way to try some new drinks on for size. Tickets for each session—noon to 2 p.m. or 2 p.m. to 4 p.m.—are available now, and cost $20 in advance (or $30 at the door).