Drink at Imaginary Factory on Wednesdays, support Tone Madison

Through December 29, the East Side cocktail operation will donate 20% of Wednesday sales to support our work.

Imaginary Factory is helping out Tone Madison‘s fall fundraising campaign on Wednesdays through the end of the year, donating 20% of its sales to our small, independent, non-profit publication. 

That means you can help us reach our $10,000 NewsMatch goal by heading to the craft-cocktail distillery’s bar at 1401 Northern Ct., or ordering pre-mixed bottled cocktails to go through IF’s website, on any of the next six Wednesdays, from 4 to 10 p.m.


While you’re there, thank our friend Hastings Cameron behind the bar for supporting independent media. 

If you’re still looking for other ways to take part in our fall fundraiser, you can make a one-time donation or become a Tone Madison Sustainer right here on the site. Those donations, including the full-year value of new monthly donations, will be doubled up to $10,000. With help from our readers, we can meet that goal by December 31, because we can do a lot with those resources. You can also help out by joining us at our fundraiser concert on December 11 at Garver Feed Mill with Solid Freex, L.E.X., DJ Hanna, and DJ Tara. It’s part of the Eastside Winter Market—more info here and tickets here.

Help us publish more stories like this one.

Local art shows how people in Madison think and feel—how Madison looks, and how Madison looks at itself.



Will you help us raise $2,000 to shore up our budget for editorial art?



Will you help us raise $2,000 to hire more local artists?

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