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A message from Scott Gordon, publisher

We’re here because readers in Madison value our work. It’s as simple as that. The more you help us out, the more we can focus on creating journalism that enriches our community, digging into some hard truths and exploring plenty of weird tangents along the way. Thanks for giving us a sense of purpose and a path forward—we’ll keep working hard to be worthy of your support.


Frequently Asked Questions

As of 2019, yes. Our partnership with Communication now allows us to fundraise as a non-profit.

Most of the revenue Tone Madison brings in goes toward paying our contributors for the writing, illustration, and other work they do as part of our coverage of music and culture in Madison. We believe journalists and artists should be paid for their work. When you donate, you’re helping that happen. We have some basic costs to cover in the form of hosting costs for our website, but all in all we’re a very lean organization and do not take on wasteful overhead—we don’t even pay rent on our office space, which is provided through a partnership with Madison venue and arts incubator Communication.

We believe that our work will be more sustainable in the long run if we can pay for it through multiple sources of revenue. In addition to donations, Tone Madison brings in some money through business sponsorships, merch sales, grants, and events. Each of these revenue sources inevitably has its ups and downs; if you rely too much on any given one, the ups and downs can make life really difficult. Media outlets that rely on advertising have had an especially hard time.

We also believe that journalism as a whole is stronger when the people who value it help to pay for it. But just as importantly, we see our membership program as a way for readers to feel more involved and invested in the work we do.

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We also believe that journalism as a whole is stronger when the people who value it help to pay for it. But just as importantly, we see our membership program as a way for readers to feel more involved and invested in the work we do.

If you would like to cancel your monthly or yearly support, please log into the website here. Once logged in, click on the icon at the bottom right of the page and click “Subscriptions”, then select “Cancel” subscription. If you don’t know your password, you can reset your password here. Still having trouble? Get in touch by selecting “Customer Service” on our contact page.

If you would like to update your credit card information, please log into the website here. Once logged in, click on the icon at the bottom right of the page and click “Payment cards” and edit your credit card. If you don’t know your password, you can reset your password here. Still having trouble? Get in touch by selecting “Customer Service” on our contact page.

Get in touch by selecting “Customer Service” on our contact page.

Illustration credit: Maggie Denman

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